Ripple has announced its upcoming Swell 2026 conference, featuring over 100 speakers and a notable partnership that will see XRP integrated into New York’s subway system for advertising. The move marks a significant expansion of cryptocurrency’s presence in public transit, blending digital finance with everyday urban infrastructure. The event is expected to draw attention to both Ripple’s growing influence and the evolving role of cryptocurrencies in mainstream services. Details on the full speaker lineup and additional partnerships are yet to be revealed.
XRP Takes Over New York Subway Trains as Ripple Opens Swell 2026 With More Than 100 Speakers Coinpaper
