"LA's Health and Wellness Empire Expands to the East Coast, but Can It Survive the Competition? Gwyneth Paltrow's Goop, the luxury lifestyle brand synonymous with healthy eating and wellness, has set its sights on the East Coast, joining a growing list of Los Angeles-based companies that have made the move to rival cities with their own unique takes on the industry. But as Goop expands its reach, it faces stiff competition from established East Coast players who have been perfecting their own brand of wellness for years. Will Paltrow's LA-based empire be able to thrive in its new surroundings, or will it struggle to stand out in a crowded market?"
Gwyneth Paltrow’s healthy-eating enterprise is just one of several recent Los Angeles exports to a rival city with its own ideas about what’s good.
