Apple’s upcoming foldable iPhone duo has sparked curiosity—and sticker shock—with a starting price of nearly $2,000, raising questions about the technology and market positioning behind the premium tag. Industry analysts suggest the high cost reflects advanced materials, complex engineering, and the niche appeal of foldable devices, which remain far pricier than traditional smartphones. While competitors like Samsung and Huawei have pushed foldable phones into the mainstream, Apple’s entry may cater to a more selective audience willing to pay for its brand and innovation. The pricing strategy also signals Apple’s cautious approach to a still-evolving market segment.
Why is Apple’s New Foldable iPhone Duo $1,999? The New York Times
