Retailers are seeing a sharp uptick in sales of poultry, as consumers flock to the aisles for chicken products amid rising demand for quick, affordable meals. Analysts say the trend is driven by a combination of lower prices, a growing preference for healthier protein options, and aggressive marketing from major fast‑food chains. Grocery chains report that chicken sales have surged by double‑digit percentages, prompting some to expand their in‑store offerings and introduce new ready‑to‑cook varieties. The spike also signals a shift in consumer habits, with shoppers increasingly prioritizing convenience and nutrition in their grocery choices.