UCLA’s undefeated football team is facing a unique challenge beyond the field: generating excitement among its own student body. Despite their rise as a top contender in college football, attendance at their recent Rose Bowl game was notably low, prompting coach Bob Chesney to urge players to take a more active role in energizing campus support. The team’s momentum on the field now hinges partly on their ability to rally peers and turn that enthusiasm into packed stands. With their season defining their legacy, the push for greater student engagement could be the next critical test.
The final frontier for UCLA’s undefeated football team might be getting more assertive – in connecting with classmates. With attendance at the Rose Bowl lagging even as the No. 7 Bruins have emerged as the best story in college football, coach Bob Chesney said his players must help build buzz around this team. “You know,”...
