U.S. tourism industry leaders are pushing to restore confidence among Canadian travelers amid growing tensions in the bilateral trade relationship, which has created uncertainty for visitors. The strained economic climate between the two neighbors has led to a noticeable decline in cross-border tourism, prompting efforts to reassure Canadians about safety and ease of travel. With both countries heavily reliant on each other’s tourism dollars, the industry warns that prolonged friction could have lasting consequences for businesses and local economies. Experts emphasize the need for clearer communication to counter misinformation and restore traveler trust.
U.S. tourism groups want to win Canadian visitors back. A testy trade war isn't helping PBS
