A Brooklyn-based sign painter argues that handcrafted work retains value in an era dominated by artificial intelligence, emphasizing the irreplaceable skill and artistry behind traditional sign-making. In a world where digital tools often prioritize speed over quality, he highlights how handmade craftsmanship preserves a level of detail and personal touch that automated processes cannot replicate. The piece explores why some trades continue to thrive despite technological advancements, offering a defense of human expertise in an increasingly mechanized world.


Will Van Zee, a Brooklyn-based sign painter, explains why handmade craftsmanship still matters in this age of AI slop.