"Father's Day Tradition Revived: Iconic Vehicles Roll Out on Rodeo Drive For the 31st consecutive year, Rodeo Drive in Beverly Hills has been transformed into a rolling museum of automotive excellence, showcasing a diverse array of rare and historically significant vehicles. The annual Father's Day tradition, now a beloved institution, brings together some of the world's most unique and coveted cars, including hypercars, vintage classics, and coachbuilt icons. From sleek supercars to timeless masterpieces, this year's lineup promises to delight car enthusiasts and casual observers alike. As the world's most famous shopping street is commandeered by these automotive treasures, one thing is certain: this is a Father's Day celebration that will leave a lasting impression."


The free Father’s Day tradition returned Sunday for its 31st year, bringing an eclectic collection of rare hypercars, vintage classics, coachbuilt icons and historically significant vehicles to one of the world’s most famous shopping streets.