Los Angeles City Councilman Kevin de León's meteoric rise to prominence on social media has been a fascinating case study in the power of viral politics. With his impassioned speeches and unapologetic stance on major issues, de León has garnered a massive following and become a household name in Los Angeles. However, a closer look at the numbers suggests that his online popularity may not be translating into tangible electoral success. As de León prepares to face a tough re-election battle, the question on everyone's mind is: can a politician's online fame be enough to guarantee a win in the real world?
Los Angeles may soon discover that viral politics is not the same thing as political success.