Political campaigns are increasingly turning to social media influencers as a subtle but effective strategy to promote candidates, according to a new investigation. The practice involves paying creators to amplify messages, often without clearly disclosing their financial ties to campaigns. Analysts warn this approach can blur the line between organic advocacy and paid promotion, raising concerns about transparency in elections. The shift reflects broader trends in digital advertising and the growing influence of online personalities in shaping public opinion.
Political Campaigns Are Quietly Paying Influencers to Support Candidates The New York Times
