Paramount Global and CBS News New York have announced a collaboration with the Susan G. Komen Foundation to support the New York City Race for the Cure, a major fundraising event aimed at raising awareness and resources for breast cancer research and survivor support. The partnership combines media reach with advocacy efforts to amplify the event’s impact, offering viewers and participants opportunities to engage with the cause through CBS News coverage and Paramount’s platforms. The initiative highlights the ongoing fight against breast cancer while fostering community involvement in a high-profile annual campaign. Details on how the collaboration will unfold—including potential broadcasts, sponsorships, or public service efforts—are expected to be revealed in the coming weeks.
Paramount, CBS News New York partner with Komen Foundation for NYC Race for the Cure for breast cancer cbsnews.com
