Consumer goods giant Procter & Gamble (P&G) is making a significant move into the world of women's sports, announcing a new multi-brand sponsorship deal with the Women's National Basketball Association (WNBA). As part of the partnership, P&G's iconic brands such as Tampax, Always, and Gillette will be prominently featured throughout the WNBA season. The move is seen as a major coup for the WNBA, which has been working to increase its visibility and appeal to a wider audience. With this deal, P&G is also signaling its commitment to supporting women's empowerment and equality, values that align with its brand identity.
P&G bets on WNBA and women’s sports with new multi-brand sponsorship Marketing Dive
