"Millennials and Gen Xers may have been the driving force behind the rise of streaming services, but it seems the tide is turning. A new trend is emerging, with Zoomers - those born between the late 1990s and early 2010s - rediscovering the joy of going to the movies. In a refreshing shift, young people are ditching their screens and flocking to cinemas to experience the magic of the big screen. This resurgence in movie-going is not only great news for the film industry, but also for the communities that rely on them, as movie theaters play a vital role in local economies. But what's behind this sudden shift, and what does it mean for the future of entertainment?"
Opinion | Zoomers Are Going to the Movies. This Is Great News for Everyone. The New York Times
