Rising prices are reshaping holiday shopping habits in California, with consumers balancing purchases across retailers, opting for smaller pumpkins, and choosing more affordable costumes to cope with financial strain. The shift reflects broader economic pressures, as families adjust their traditions to fit tighter budgets. Those who can afford it are still participating in seasonal activities, but the changes highlight how inflation is altering consumer behavior. The trend offers a snapshot of how everyday spending is being rethought in the face of higher living costs.
Californians are splitting purchases between stores, buying smaller pumpkins and settling for cheaper costumes amid high living costs.
