NJ Transit's latest attempt to revamp its image has sparked controversy among commuters, who claim that the agency's focus on fragrance is a distraction from its more pressing issues. In a surprise move, NJ Transit CEO Kris Kolluri announced that lavender will be the official scent of the agency's cleaning products, in an effort to "freshen up" the system. However, riders like Ronald D. are pushing back, arguing that the real problem lies in the agency's subpar service, not its odor. As NJ Transit struggles to recover from years of underinvestment and declining ridership, it remains to be seen whether a new fragrance will be enough to win over skeptical commuters.


Lavender won’t cover NJ Transit’s stench. A new plan to freshen up the decrepit NJ Transit system has designated lavender as the official scent of the agency’s cleaning products, CEO Kris Kolluri revealed Tuesday. But long-suffering NJ Transit riders such as Ronald D., 40, argued the agency needs better service, not new scents. “Can we...