"Knicks Fever Hits the Big Apple's Restaurants: A Philly Cheesesteak Revamp. In a move that's left some Philly fans feeling unimpressed, New York restaurants are putting their own spin on the classic Philly cheesesteak in an effort to show support for the city's beloved basketball team, the Knicks. By rebranding the iconic dish, these eateries are hoping to tap into the excitement surrounding the team's recent resurgence. But will this creative twist be enough to win over the hearts of cheesesteak purists, or will it fall flat?"
New York restaurants are rebranding their Philly cheesesteaks to support the Knicks. Wimps. Inquirer.com
