In a bold move to revitalize its brand, Abercrombie & Fitch has tapped rising NFL stars Jaxson Dart and Malik Nabers for its highly anticipated Fall 2026 "Denim Made Iconic" campaign. The New York Giants quarterback and wide receiver are set to take the spotlight in a series of striking ads, showcasing the iconic fashion brand's latest denim offerings. Shot on the streets of New York City, the campaign promises to blend high-fashion style with the energy of the city that never sleeps, as Dart and Nabers embody the perfect blend of athleticism and swagger. With this high-profile partnership, Abercrombie & Fitch aims to reassert its position as a leader in the fashion world and attract a new generation of fans.
New York Giants QB Jaxson Dart and WR Malik Nabers star in Abercrombie’s Fall 2026 “Denim Made Iconic” campaign, shot in NYC.
