New York City’s Knicks sent free NBA championship rings to employees via email, but the message was a prank—no actual rings were involved. The Madison Square Garden Company, which owns the team, clarified the stunt was meant as a playful gesture rather than a genuine giveaway. The unexpected digital gift sparked confusion among staff before the truth came out. The incident highlights how viral marketing stunts can sometimes backfire in unexpected ways.
New York City's Knicks emailed employees free NBA championship rings, it was not what it seemed; MSG says The Times of India
