McDonald's Faces Backlash from Loyal Customers: CEO Reveals Key Mistake Behind Sales Slump. In a shocking admission, McDonald's CEO Chris Kempczinski has pinpointed the root cause of the company's recent sales decline: a failure to effectively promote its value deals. Specifically, Kempczinski cited a pullback in digital deals, including the popular buy-one-get-one-free promotion, which has traditionally drawn in loyal customers. As a result, the fast-food giant has seen a significant drop in visits from its most loyal patrons, sparking concerns about the company's ability to retain customer loyalty in a highly competitive market.
CEO Chris Kempczinski said weak promotion of value deals and a pullback in digital deals, including its buy-one-add-one promotion, led to a drop in visits from loyal customers.
