Shares of yoga‑pant brand Lululemon dropped almost 18% on Friday, sending the stock to its lowest level in eight years. The plunge followed the company’s announcement that sales in the Americas were weaker than expected, prompting a sharp cut to its full‑year revenue and earnings forecasts. Investors reacted to the warning that the brand’s growth momentum may stall amid rising competition and shifting consumer spending, raising doubts about its ability to sustain premium pricing in a tightening retail environment.
Shares of the pricey yoga pants-maker plunged nearly 18% on Friday to an eight-year low after weak Americas sales forced it to slash its full-year outlook.
