NBA superstar LeBron James is taking legal action to prevent an unauthorized AI sports betting app from using his likeness, according to a spokesperson. The platform, called Bron AI, appears to be exploiting his brand without permission, raising concerns over digital rights and athlete representation. James’ move highlights growing tensions over how celebrity images and identities are leveraged in emerging technologies. The case could set a precedent for how athletes protect their likeness in the digital age.
Former Lakers teammates LeBron James and Luka Dončić are fighting a common opponent off of the court. James is looking to get an AI sports betting app, which is named Bron AI, to stop using his likeness without authorization, a spokesperson for James confirmed to The California Post. LeBron James #23 of the Philadelphia 76ers...
