In a move that's sure to delight fans of the Big Apple's favorite basketball team, the New York Knicks' sweep of their playoff series has triggered a long-standing promotion that's been making waves in the city's culinary scene. As part of a unique marketing deal, fans of the team can now enjoy free cheesesteaks at a popular New York eatery. The promotion, which has been a tradition for years, is a nod to the city's famous rivalry with Philadelphia, where the cheesesteak originated. With the Knicks' series sweep securing their spot in the next round, fans can expect a taste of Philly in the city that never sleeps.
Knicks' series sweep means free cheesesteaks for fans NBC New York
