Breakthrough in Breakfast Food: Kellogg Commits to Artificial-Free Cereals In a significant move towards healthier breakfast options, global cereal giant WK Kellogg has announced plans to eliminate artificial colors from its entire product line by the end of 2023. The decision marks a major shift in the company's approach to ingredient sourcing, reflecting growing consumer demand for more natural and wholesome products. As a result, popular Kellogg brands such as Froot Loops, Frosted Flakes, and Corn Flakes will no longer contain artificial colors, a move that is expected to appeal to health-conscious parents and consumers. The change is set to take effect across all Kellogg cereals worldwide, aligning the company with the increasing trend of cleaner label products.


WK Kellogg said Thursday that it will remove artificial colors from all its cereals by the end of this year.