"Unseen but Vital: Hyundai and BBDO New York Unveil Hidden Sea Forests. In a groundbreaking campaign, Hyundai and advertising agency BBDO New York have joined forces to bring attention to the world's 'invisible' sea forests. These underwater ecosystems, often overlooked and undervalued, play a crucial role in maintaining the health of our oceans and the planet as a whole. By mapping and naming these hidden forests, Hyundai aims to raise awareness about the importance of marine conservation and the impact of human actions on our planet's delicate ecosystem."


Hyundai and BBDO New York Map and Name ‘Invisible’ Sea Forests  Little Black Book | LBBOnline