In a major boost for the sport, recent efforts have successfully reeled in new fans and reinvigorated existing enthusiasts. The past month has seen a slew of attention-grabbing moves, which appear to have paid off in a big way. From high-profile partnerships to innovative marketing campaigns, the sport has made a concerted effort to showcase its appeal to a wider audience. As a result, interest and excitement have been piqued, leaving many wondering what's next for this rapidly evolving sport.
If you weren’t already hooked, the sport has made the best possible pitch in the past month.
