In a bid to diversify its advertising revenue streams, The New York Times is experimenting with unconventional marketing tactics. According to a recent report, the publication is leveraging the power of games and cooking to attract "never news" advertisers - businesses that have historically avoided traditional print or online media. By partnering with gaming and food-related brands, The New York Times aims to tap into new demographics and showcase its versatility as a media platform. With the rise of influencer marketing and immersive brand experiences, it will be interesting to see how the newspaper's unorthodox approach pays off in the competitive advertising landscape.
How The New York Times is using Games and Cooking to win over ‘never news’ advertisers The Drum
