DraftKings employs artificial intelligence to analyze user behavior and identify patterns among gamblers who are most vulnerable to financial losses, according to an investigation. The platform’s algorithms reportedly track spending habits, betting frequency, and other data points to tailor promotions that encourage higher-risk wagering. Critics argue this practice exploits psychological triggers, such as loss aversion, to maximize profits while potentially deepening addiction risks for users. The report raises ethical concerns about whether such targeted marketing crosses into predatory territory.
How DraftKings Uses A.I. to Target the Gamblers Likeliest to Lose The New York Times
