As the highly anticipated 2026 FIFA World Cup approaches, the Hotel Association of New York City is gearing up to capitalize on the influx of international visitors by launching a major advertising campaign. With millions of soccer fans expected to descend upon the city, hoteliers are hoping to fill rooms and boost revenue during a typically slow period. The campaign, which will target potential visitors from around the world, aims to showcase the city's unique blend of sports, culture, and entertainment offerings. By highlighting the convenience, luxury, and excitement of staying in New York City, the hotel association is betting that it can attract a significant share of the estimated 5 million visitors expected to attend the tournament.


Hotel Association of New York City launches ad campaign ahead of FIFA World Cup  Hotel Dive