A beloved classic is getting a sweet makeover as Candy Land, the iconic 1949 board game, debuts this November as an interactive retail experience in New York City. Developed by experiential retail partner Event Network under Hasbro’s license, Candy Land NYC promises to bring the whimsical world of the game to life for visitors. Fans of the nostalgic pastime can now explore a fully immersive version of the colorful, candy-filled adventure beyond the board. The attraction marks a creative fusion of gaming and retail, blending entertainment with shopping in a unique urban setting.
Candy Land, the Hasbro board game first introduced in 1949, is opening as an immersive retail experience in New York City this November. The experience, called Candy Land NYC, was developed by Event Network, an experiential retail partner for cultural attractions and destinations in North America, under license from Hasbro.
