Online gambling operator DraftKings is under increasing scrutiny over its marketing practices, with critics alleging the company aggressively targets vulnerable consumers through high-frequency promotions and data-driven ads. Investigations suggest the platform uses personal financial data to tailor offers, raising concerns about predatory lending and addiction risks. Regulators and consumer advocates are calling for stricter oversight as the industry expands, particularly amid rising concerns over problem gambling. The report examines how digital tracking and behavioral algorithms shape user engagement in real time.
DraftKings Faces Growing Pressure Over How It Targets Customers The New York Times
