A Singapore-based meal-kit service is taking a fresh approach to stand out in the crowded subscription food-delivery market by focusing on creative marketing strategies rather than just product offerings. The company, which began operations in 2016, is experimenting with unconventional tactics to attract customers amid growing competition in the industry. With a model centered around delivering pre-portioned ingredients and recipes directly to consumers, it aims to differentiate itself through innovative branding and customer engagement. The move highlights how businesses in the food-tech sector are increasingly relying on marketing to sway subscribers in a saturated landscape.
How do you get consumers to pick one subscription food-delivery service over another? Perhaps by serving up something a little different on the marketing front. CookUnity launched in 2016, with the ...
