A Singapore-based meal-kit service is taking a fresh approach to stand out in the crowded subscription food-delivery market, blending convenience with a twist in its promotional strategy. By offering a unique angle in its marketing, the company aims to attract customers looking for more than just pre-portioned ingredients or ready-made meals. The service, which began operations in 2016, appears to be betting on innovation in how it presents its product to gain an edge over competitors. Whether this strategy will resonate with consumers remains to be seen, but it highlights the evolving tactics in the fast-growing meal-delivery industry.
How do you get consumers to pick one subscription food-delivery service over another? Perhaps by serving up something a little different on the marketing front. CookUnity launched in 2016, with the ...
