New York City has introduced a new consumer protection measure requiring businesses to make it just as easy to cancel subscriptions as it is to sign up, addressing a common frustration for residents caught in unwanted recurring charges. The rule aims to eliminate so-called "subscription traps," where users unknowingly remain billed after failing to notice or navigate cumbersome cancellation processes. Companies will now need to ensure cancellation options are clearly accessible and require minimal steps, preventing accidental or unintended continued payments. This move follows growing complaints about hidden fees and difficulty exiting subscription services, prompting regulatory action to restore consumer control.
‘Click to cancel’ rule protects New York City residents from subscription traps brooklyn.news12.com