A major lawsuit alleges that Amazon has been secretly manipulating its ad auction system since 2019, systematically overcharging its roughly 1.2 million advertising customers by altering how prices are set. The claims suggest a deliberate scheme to inflate costs for businesses relying on the platform’s advertising tools. If true, the practice could mark a significant breach of trust in digital advertising, raising questions about transparency in tech-driven marketplaces. The legal action could have broad implications for both sellers and regulators scrutinizing corporate pricing strategies.
"Since 2019, Amazon.com has secretly and systematically overcharged its approximately 1.2 million advertising customers by manipulating the “auctions” that it uses to set the price of ads on its platform," according to the lawsuit.
