New Jersey is gearing up to capitalize on its connection to the 2026 FIFA World Cup with a proposed bill that would offer tax incentives to businesses selling World Cup merchandise featuring the state's branding. The legislation aims to boost local economies and promote Jersey's identity as a host state of the highly anticipated international soccer tournament. By offering tax breaks, the state hopes to encourage entrepreneurs and retailers to create and sell branded merchandise, such as jerseys, hats, and other souvenirs, that showcase New Jersey's involvement in the global event. As the World Cup approaches, this move could be a savvy strategy to generate revenue and put the Garden State on the map.
Bill would give tax incentive for selling New Jersey-branded World Cup merch CBS News
