Iconic toy store FAO Schwarz is set to make a grand return to the heart of New York City, marking its first new location in over a century. After a long hiatus, the beloved brand is reviving its presence in the city that once knew it best, bringing back memories of its legendary piano-playing scenes in the classic 1988 film "Big." The new store, located in the bustling Times Square area, promises to offer an immersive shopping experience, complete with interactive displays and a vast array of toys and games. As the city's most famous toy store makes its comeback, fans and families alike are eagerly awaiting the opportunity to step into the magic of FAO Schwarz once again.
‘Big’ news: FAO Schwarz opens a new toy store in NYC for the first time in over a century The Independent