British Christmas‑season brand Lapland has opened its first U.S. location, a flagship store in New York City. The move marks the brand’s expansion beyond the UK, bringing its festive décor and gift items to American shoppers. The new store offers a curated selection of holiday décor, ornaments, and seasonal accessories that have made Lapland a favorite during the Christmas season. This launch reflects the growing trend of niche European brands entering the U.S. market to tap into holiday retail demand.
Beloved British Christmas Brand Lapland Arrives in the U.S. With Its First New York City Store markets.businessinsider.com
