Apple has reportedly reduced production orders for the upcoming iPhone 18 Pro series amid weaker-than-expected demand, according to Nikkei Asia. The decision signals potential challenges in the tech giant’s ability to maintain its usual sales momentum ahead of the device’s release. Industry analysts suggest shifting consumer priorities and economic uncertainty may be contributing to the slowdown. The move could impact supply chains and stock levels as Apple adjusts its manufacturing strategy.
Apple cuts iPhone 18 Pro orders due to soft demand, Nikkei Asia reports Reuters