Amazon's highly anticipated Prime Day is returning, but with a twist - it's starting earlier than ever before. The annual shopping extravaganza, which offers exclusive deals and discounts to Amazon's loyal Prime members, was first introduced in 2015 as a way to boost sales during the summer months. This year, Prime Day is expected to kick off on July 10th, a full week earlier than its traditional mid-July start date. With the summer shopping season in full swing, Amazon is likely to offer a wide range of deals on everything from electronics and home goods to fashion and outdoor gear, making it a must-visit event for bargain hunters and Prime enthusiasts alike.