As the New York Knicks prepare to make a push for the NBA championship, the Big Apple's business community is getting in on the action. Major brands are jumping on the Knicks bandwagon, hoping to capitalize on the team's growing popularity and the city's intense basketball enthusiasm. From fashion labels to financial institutions, a slew of high-profile sponsors are throwing their weight behind the team, with some even going as far as to create custom-designed merchandise and marketing campaigns. As the Knicks' star power shines brighter than ever, it's clear that the team's success is not only on the court, but also in the boardroom.
All Aboard! Brands Jump on the Knicks Bandwagon. The New York Times
