In a bid to revive its struggling business in New York, Airbnb is turning to a group of prominent Black leaders to help repair its image and win back the trust of city officials. The company, which has faced intense scrutiny and regulatory battles in the city, is seeking to build relationships with influential community figures to promote its platform as a way to support local economic growth and provide affordable housing options. However, the move has also raised questions about whether Airbnb's efforts are genuine or simply a PR stunt aimed at appeasing critics and avoiding further crackdowns. As the company navigates this delicate landscape, one thing is clear: the fate of its business in New York hangs in the balance.
Airbnb Turns to Black Leaders in Its Bid to Make a Comeback in New York The New York Times
