Adidas aims to capitalize on momentum from recent victories as it prepares for the New York City Marathon, where athletes in its footwear have secured multiple wins in high-profile races. The brand’s dominance in elite running events suggests a strong push to maintain its lead in performance gear ahead of the weekend’s prestigious competition. With a history of success in major marathons, Adidas is positioning itself as a frontrunner in both athletic innovation and on-track results. The weekend’s race could further solidify its reputation among runners and spectators alike.
NEW YORK/PARIS, Oct 30 (Reuters) - Adidas is hoping this weekend's New York City Marathon will be its chance to run a victory lap, after runners wearing its shoes clocked up eight wins at prized ...