"Get ready for a football frenzy in the Big Apple. Adidas is transforming New York City into a vibrant hub of soccer culture as part of its Home of Soccer initiative, with a major focus on the highly anticipated FIFA World Cup 26. The global sports brand has unveiled a series of immersive experiences, interactive installations, and live events that will bring the excitement of the world's most popular sport to the heart of Manhattan. From interactive football pitches to meet-and-greets with legendary players, the Home of Soccer experience promises to captivate football fans of all ages and backgrounds, making NYC the epicenter of football culture in the lead-up to the World Cup."
adidas Home of Soccer Turns New York City into The Center of Football Culture for FIFA World Cup 26 adidas News
