"Abercrombie & Fitch is reviving its American heritage with a nostalgic twist. The fashion brand, once synonymous with East Coast style, is launching its fall denim campaign in New York City, marking a return to its roots. The campaign, which features models strolling through iconic NYC streets and landmarks, is a nod to the brand's 125-year history and its founding in Manhattan. With its classic American aesthetic, Abercrombie & Fitch aims to reclaim its status as a leader in the fashion industry, and this campaign is just the beginning."
Abercrombie & Fitch Returns to its New York Roots with Fall Denim Campaign GlobeNewswire