A major overhaul is reportedly underway at Good Morning America following a sharp decline in viewership that has allowed NBC’s Today to pull ahead in the morning news battle, according to industry sources. The network is said to be reconsidering key personnel and creative direction as ratings pressure mounts, signaling a potential shift in strategy for the long-running ABC program. Behind-the-scenes discussions are focusing on how to regain audience trust after a period of declining performance. The move comes as competition in the morning TV landscape intensifies, with Today capitalizing on the shift.
ABC News weighs major shakeup at ‘Good Morning America’ after humiliating ratings loss to ‘Today’: sources New York Post
