A new exhibit showcases the enduring allure of Snoopy, featuring a curated selection of Snoopy and Woodstock dolls outfitted in designer gear from brands like Adidas, Coach, and Levi’s. The Charles M. Schulz Museum and Research Center has assembled the display to highlight how the beloved Peanuts characters have transcended comics to become cultural icons in fashion and advertising. Visitors can see the dolls in a range of custom outfits that blend classic cartoon charm with contemporary style, underscoring the characters’ lasting commercial and creative relevance. The exhibition offers a playful look at how a 1960s comic strip continues to influence pop culture and branding today.

The display emphasizes Snoopy’s decades-long commercial and creative appeal, with installations curated by the Charles M. Schulz Museum and Research Center. At its center is a collection of Snoopy and Woodstock dolls dressed in custom outfits from a variety of brands: Adidas, Coach, Levi’s and more, reports amNY ’s Emily Davenport-Salcedo.