"Less is more" is the guiding principle behind a growing trend in the beauty industry: minimalist makeup. As consumers increasingly seek a more natural look that still makes them feel confident and put-together, brands are responding with products that prioritize simplicity over elaborate artistry. From subtle, buildable coverage foundations to understated eyeshadows in neutral shades, the minimalist makeup movement is all about embracing a more effortless approach to beauty. But what's driving this shift, and how can you incorporate the principles of minimalist makeup into your own daily routine?