The U.S. Open has significantly expanded its influencer program, granting credentials to nearly double the number of social media creators compared to the previous year. This move reflects the tournament’s strategy to harness digital platforms and broaden tennis’s reach among younger audiences. By integrating influencers more deeply into the event, organizers aim to amplify engagement and attract new fans to the sport. The shift underscores how major sporting events are increasingly relying on online personalities to drive visibility and growth.
The U.S. Open credentialed about 100 influencers in 2026, up from 54 last year, as the tennis tournament leans on creators to grow the sport.
